In preparation for our marketing project my group research the genre Pop. We each researched 4 different artists Taylor swift, Sabrina Carpenter, Shawn Mendez, and Ariana Grande are seen a lot of Pop songs and live performances. Through our research we also found that a lot of these Artists have a huge present in social media or just Tik Tok and Instagram and it is one of the main ways there are able to reach out to their fans. Bands use digital marketing and distribution methods just as much as they use non-digital marketing and distribution, they used merchandise like merch and vinyls to further market themselves and interact with their fans in different ways. Overall, we came to the conclusion that while many Pop Artists have a lot of different stories and ways that they go about marketing themselves, they usually follow similar themes through their marketing and the way they represent themselves. After conducting our research, we began to develop a brand for our new artist. We came up with the band, HighSkies. This is a band made up by a mix of woman and men, and it would be marketed towards teens around 17 to young adults around 30 and younger, even though Pop tends to typically be a Female genre. We came up with a marketing strategy, which will further continue to develop throughout the process of our Promo, and we began to plan how we would further distribute and advertise our brand.
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